Empathy drives the way I lead teams, design products/services/processes, and make an impact on organizations and in the world.
- Scaling impact through collaboration and integration with international teams (India, Poland, Russia, and China)
- Innovating in regulated industries (Public safety, healthcare, and global trade)
- Diversified experience in B2B & B2C (Television, OTT Platforms, Ecommerce, Enterprise software/Saas)
- Accelerating design team growth and impact on business objectives
DESIGN MANAGER & PRODUCT LEAD
Alibaba.com North America
May 2018 - Present
Inspire, mentor, and manage team of user experience professionals focused on creating innovative e-commerce concepts in the cross-border B2B trade space.
Lead product strategy, research, and design for global sellers on Alibaba.com transforming a 20 year old pioneer B2B company from a yellow pages to a transactional trading platform.
USER EXPERIENCE LEAD
Hook & Loop, Infor
April 2017 - May 2018
Lead the product strategy and design strategy for Customer Experience software and Healthcare software. Solve complex challenges leveraging user-centered design methodologies and design large systems. Collaborate with leadership team on defining UX approach and establishing design culture within organization. Mentor and manage team of junior and senior designers.
LEAD USER EXPERIENCE ARCHITECT
July 2015 - April 2017
Lead the design and development effort for a unified customer experience across Motorola Solutions in an agile environment. Collaborate with business analysts, developers, and business teams to create customer friendly, elegant, and intuitive experiences for enterprise applications. Contribute and collaborate on an e-commerce UX strategy for Mobile apps & SaaS. Lead department-wide UX learning sessions.
Asia TV USA Ltd.
August 2011 - October 2014
Managed a professional staff of producers, technicians, and researchers to achieve category-leading ratings. Strategically scheduled programming and stunts utilizing user research and Nielsen/Rentrak ratings on 12 South Asian television networks, including North America’s #1 South Asian network, Zee TV. Effectively articulated brand strategy to ensure programming was on-brand. Worked with Marketing to effectively communicate brand positioning and to create marketing plans for all networks. Ensured that proposals met Ad-Sales, Finance, and ratings criteria. Administered budget, handled creative content, and created cost-effective programming stunts.
November 2010 - August 2011
Pitched interviews and story ideas to media outlets; held press conferences; and oversaw campaign creation, distribution, and tracking. Conceptualized and produced original publicity campaigns featuring A-List celebrities including Freida Pinto, Jay Sean,
Aasif Mandvi of The Daily Show and Janina Gavankar of True Blood fame. Supervised a team of three to develop and execute public relations and marketing campaigns through print, television, radio, and online media outlets.
B.A. IN SOUTH ASIAN STUDIES
Rutgers University '10
Minor in Psychology & Political Science
M.S. IN HUMAN COMPUTER INTERACTION
DePaul University '16
Graduated with Distinction