1) Partners want to receive more leads from Motorola Solutions
2) End-customers have difficulty learning about our solutions and selecting the appropriate products to serve their needs
The objective was to create a tool to increase sales in the absence of e-commerce. Through research, I was able to identify the challenges that both partners and end-customers had with our website. I conceptualized this idea of creating a Solution Finder that worked similar to a car configurator.
PRELIMINARY RESEARCH METHODS
Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners.
Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online.
I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.
That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners. See the multiple versions in the below link.
RESEARCH ON HI-FI PROTOTYPE
We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen above. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.