Role: UX Lead & Product Manager


1) Partners want to receive more leads from Motorola Solutions
2) End-customers have difficulty learning about our solutions and selecting the appropriate products to serve their needs


The objective was to create a tool to increase sales in the absence of e-commerce. Through research, I was able to identify the challenges that both partners and end-customers had with our website. I conceptualized this idea of creating a Solution Finder that worked similar to a car configurator.


Initially, I had very limited access to users to conduct research. In the absence of end-users, I spoke with Subject Matter Experts and Partners.

Based off that research, I came up with an e-commerce style proposal. Through usability testing and validity testing with internal users and Partners, I determined that a traditional e-commerce experience would not be viable as our products and solutions are incredibly complex to be simply purchased online.

I then conducted a comparative analysis on websites that also sell complex products and solutions to understand how they educate their end-customers.

That research resulted in an initial wireframe that evolved through quick user tests with internal employees and Partners. See the multiple versions in the below link.


We conducted Usability Tests with 5 Internal Motorolans, 5 Channel Partners, and 5 potential end-users. Some of the results from that can be seen above. Please reach out to learn more about how I create UX analytic plans measuring for success/fail.


Working with a Visual Designer, we were able to convert my prototype into hi-fi mocks.

©2017 by Mauli Isha Shukla.